FINDING AND SOLVING TOUGH PROBLEMS
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Designing
Designing
Finding, managing and solving complex problems in authentic practice contexts is very challenging. We use proven methods to find, frame, construct and express impactful problems and use creative strategies and methods to provide novel and practical solutions.
Methods for firefighting tough problems
Methods for need finding, need analysis and writing specifications
Methods for creative ideation and concept development
Management and execution of complex design projects
"Live the need. Feel the need. See the need."
Oscar Nespoli 2016
DESIGN - A MANIFESTO
We recognize that the discipline of design, as a creative activity, as an embedding activity, is a discipline worthy of academic inquiry and independent recognition.
Design's strength is in its domain independence and universality*, and therefore takes many forms as it is polymorphic, including:
Creative artistic expression and the communication of meaning,
A process of complex problem finding, framing, construction and solving, in devising means to change existing situations into preferred ones*,
The creation of artifacts, systems and processes and their embedding in our natural, virtual, psychological, economic and social environment*,
Reflective practice,
Engaging with messy, problematic, indeterminate situations*, confidently and competently.
2018 Nespoli, Jernigan, Roe, Gorbet
*Nespoli, *Simon, *Papalambrous, *Schon
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